Embracing Death: The Key Mindset to Building a Successful Online Health Business

I woke up and stared at my phone.

It was Steve’s birthday. What do you say to your best friend on his birthday? Tell him how important he is to you? Send him something funny? Simply tell him Happy Birthday?

No, none of that was worthy of him. Instead, I texted him a life-changing quote that I read every year on my birthday – a quote that’s so deep… so intense… that just contemplating it for a single day is never enough.

It’s from David Deida, and it goes like this: “What do I need to do or become before I die, so I can die full, complete, and happy?”

I pushed send… and deep thoughts started filling my head about what I’m doing in life and why I’m here.

A few minutes later, I got an email from Brad Howard. The subject line said, “If today were the last day of my life…”

Inside was the Steve Jobs speech – the one he gave 1 year after being diagnosed with Cancer.

Is Leaky Gut Making You Sicker?


“For the past 33 years, I’ve woken up, looked in the mirror and asked myself…

If today were the last day of my life, would I want to do what I’m about to do today?

And whenever the answer has been, no, for too many days in a row, I know I need to change something.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life…

Because almost everything…

– All external expectations…

– All pride…

– All fear of embarrassment or failure…

These things just fall away in the face of death…

Leaving only what is TRULY important…

Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose…

You are already naked…

So there is no reason not to follow your heart.”

– Steve Jobs

There Is No Reason NOT to Follow Your Heart

This quote from David Deida and the Steve Jobs speech, there’s a reason they came into my life 5 minutes apart today.

It’s a reminder that one day, each of us will die.

And in the grand scheme of things, NOTHING really matters when you compare it to dying. Fear, pride, success, money, vacations…

None of it matters.

But when things get stressful and life gets hard, fear consumes us.

Thoughts creep in like, “I’m not good enough. This is never going to get better. I can’t do this any more.”

This is the time we need to stay focused on the big picture and remember that the good and the bad things in life don’t really matter…

And that life is too short NOT to follow your heart.

It was only 7 years ago that I was dangerously underweight with Celiac Disease and having diarrhea 10-15 times a day. The doctors had given up on me and I lost hope.

I thought I WAS going to die… so much so that I wrote my will on a piece of notebook paper one night.

That was rock bottom for me.

But I made a promise to myself I’d figure it out. And I did, with the help of great practitioners.

It was then that I followed my heart… and Steve and I built SCD Lifestyle.

A few years later, we quit our jobs.

Days like today remind me that if I hadn’t figured out my chronic illness through the help of great practitioners… I literally might not be around to write this today. I wouldn’t have started this website that’s helped SO many people…

And I wouldn’t be here, following my heart.

That’s why I’m writing you today. Because if you’re anything like me, your heart is telling you to help people with their health.

Deep in your heart, you want the hundreds of millions of sick people to get better… just like we do.

And Steve and I want to help you.

Here’s the thing: we could’ve continued helping hundreds of people 1-on-1… but instead, we can create a much bigger ripple effect together that reaches 6 Million people.

Where do we get that number?

If we help 10,000 practitioners and health coaches build and grow their online health businesses, and they go out and use the same blueprint we did and impact 600 clients’ lives, that’s 6 Million people.

Each person matters, you matter.

Now It’s Your Turn…

What’s your heart telling you?

Do you want to build and grow an online health business?

Do you want to save hundreds, if not thousands of people’s lives, and get paid well to do it?

And more importantly: What’s your reason why? Why do you want to do it?

Earlier this year, we asked the same question to over 10,000 practitioners and health coaches in this community. We gave away free scholarships to our Practitioner Liberation Project to the 3 most powerful “reasons why.”

Their passionate “reason why” blew us away…

Like Jyl McLean – The survivor (and amazing Mother) who healed her gut and now wants to help others do the same!

She went from laying on the bathroom floor struggling with IBD, worried about losing her pregnancy, to a happy and healthy pregnancy #3 in complete remission. The fact that she decided to begin a career change with ITN is wonderful and we’re really proud of a Mom balancing all of her duties and taking on a new career to help people.

Or Eric Baumgartner – The Father with a heart of Gold. He’s got the spirit, desire, and drive to make a big difference in the world through Functional Medicine.

Like so many of us, he’s struggling to support his family as a single Dad (and keep growing his practice). His undying devotion to building his skills over the years, despite his own health issues, to keep helping others is incredible.

And Rachel Dewell – The Mom who’s saving lives and taking a stand for a serious medical condition that most people have never heard of (including us).

As an RN and Mom, we’re sure she’s seen her fair share of how the modern medical system hurts unwitting mothers to be. She’s ready to become a force in the world and change the course of this issue…

These amazing practitioners are ready to change the world, and we gifted them our Practitioner Liberation Project earlier this year so we could be a part of their mission… so we could help them follow their heart.

So, what’s your why?

My son and daughter and the 6 Million people’s lives I want to impact by helping you is my WHY…

Your mission is our mission. You are why I get up in the morning.

And now it’s your turn…

You have the power to create massive change in the world… you have a unique ability that no one else has but you.

Everything you need to create your ‘why’ is already inside you.

Everything you need is already there – the Drive, the Passion, the Determination – it all comes from the reason ‘Why.’

And we would like to help you.

That’s why we’re doing a presentation about “How to Start an Online Health Business (like ours).”

If your WHY is all about creating massive change in this world and you’re already licensed in the health field… this is for you.

If you’re not happy, you’re not helping thousands of people, and not making the money you’d like to… growing an online health business like ours could change EVERYTHING.

It could be the leap of faith to get from where you are right now to following your heart.

This is the ESSENTIAL business training we wish we had (before making 6 years of mistakes).

–> To get started creating an online health business (like ours), click here to register

Registration is free and only takes 30 seconds. Even if you can’t attend live, you MUST be registered to get the recording sent to you.

So, let me ask you one final question:

If today were the last day of your life, would you want to do what you’re about to do today?

Let the answer to that question guide you. Let your heart guide you…

That’s the best advice I’ve got to share with you at this point in my life. It’s served me well… and I know it can do the same for you.

The bottom line: There are so many people out there that need you. And whether or not you decide to join us for the online health business presentation, know that you mean the world to us. Know how much we care about you.

And know that no matter what, we’re going to continue to support you through our blog and continuing free content…

I hope that you never give up following your heart, creating your “why,” and saving lives…

Like a few of our friends from the first class of students graduating from the Practitioner Liberation Project:

“I just wanted to take this opportunity to say how incredibly grateful I am to be a part of your programs and mentorships. You both have opened your hearts in such a huge way to help new coaches like me to get started and I cannot thank you enough. I have so much admiration and respect for you both, and I am continually blown away at how much you have accomplished in such a short period of time. I just wanted you to know that in eight short weeks you have truly changed my life. Your guidance has helped me define my online business, brand and niche, create a business road map, and you provided invaluable business building tools and advice to achieve true greatness and success in this industry. I continue to have large goals, a crystal clear mission and a laser focus as I follow in your footsteps. I am inspired to help thousands, just as you have over the past six years. Every week, I was overwhelmed by your generosity, commitment and kindness. I look forward to continuing this journey with you both. Thank you again for all you do. I am honored to be a part of your dream.” – Kimberly

“I am very thankful that I took the step of being committed to this course, and being a part of this community. Jordan, I read before on one of your blogs how you lost your mom, and I just want to say she would be so absolutely proud of you and your mission, and your success. Steve, both of you are so sensible and down to earth, and at times I find myself replaying what you have said so matter of factly, and it has helped. To both of you, you are both very smart, motivated and hardworking guys, and you should be proud. I am very convinced that this course is the missing link for me, because for 14 years I have been in this small town, wearing the invisible lab coat, 16 years since residency, and 21 years since medical school. I now look at my “day job” from a new perspective of getting inside their heads, getting to their fears, their wants and “everything is a test.” Much of your advice applies to many aspects of running a business or a practice successfully. You hit the nail on the head with this one, and I want to say “congrats.” Many thanks. I will have to buy another course from you, because I have enjoyed hearing from you so much. Blessings to you both.” – Michelle

It’s an honor to serve you. Together, let’s change the world.


Jordan Reasoner

About Jordan Reasoner

Jordan Reasoner is a health engineer and author. He was diagnosed with celiac disease in 2007 and almost gave up hope when a gluten-free diet didn’t work. Since then, he transformed his health using the SCD Diet and started HealthyGut.com to help others naturally heal stomach problems. You can check out his story here and find him on Google+, Facebook or Twitter.

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3 thoughts on “Embracing Death: The Key Mindset to Building a Successful Online Health Business

  1. Avatar

    Just want to say I appreciate what you are trying to do to help so many people with their problems caused by eating foods that are not good for them. I have used the basic thoughts to help my husband through a short period of intestinal issues – he’s doesn’t seem convinced yet that he needs to be more careful with his eating. I’m glad to read that you are aware that things of this life are only for this life, and yes, it’s wonderful to help people as much as you can – however, I’d just like to say that it’s very important to consider what lies beyond this life and consider that each day, in case it is your last day.

  2. Avatar

    Hi guys, I just registered for the webinar. I have a long story about how I got here, won’t go into it now, but I have a question – I’m still struggling with some health issues, definitely doing much better, but do I have to be in great health to be an effective health coach? Or do my own health struggles help me to be a better coach? You guys are a blessing, thank you for all that you do.

  3. Avatar
    Taunya M Clark says:

    I am not a licensed in the health field. I have had adrenal fatigue and leaky gut for the past tow years. I went to a holistic internal medicine MD doctor, with her guidance, and the results of the ALCAT test. My health is finally turning around. I’m feeling better and better. Being from south Louisiana with our Cajun food it has been a challenge to eat and be satisfies. I have been able to substitute ingredients in recipes that are delicious. There are very few restaurants I can eat at. It took one year and the 11th doctor to diagnose me. I would love to share what I’ve been through. How can you help guide me?

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