1. INFORMATION WE COLLECT

We collect information in the following ways:

A. Information You Provide Directly

Depending on how you use the Services, you may provide:

1. Identifiers & Contact Information: name, email address, phone number, billing and shipping address.

2. Transaction Information: products purchased, subscription details, order history, and limited payment information (processed through third‑party payment processors).

3. Account Information: login credentials and account preferences, where applicable.

4. Customer Support Communications: emails, chats, call notes, and support requests.

5. User‑Generated Content: reviews, testimonials, survey responses, and other content you submit.

6. Quiz, Questionnaire, and Coaching Intake Information: information you voluntarily provide through quizzes, assessments, intake forms, or similar tools, which may relate to symptoms, wellness goals, supplement use, or other health‑related topics (see Section 8).

You are not required to provide optional information; however, certain information is necessary to fulfill purchases or provide requested Services.

B. Information Collected Automatically

When you use the Site, we and our service providers may automatically collect:

1. IP address and approximate location

2. Browser type, device identifiers, operating system

3. Pages viewed, time spent, links clicked, referring URLs

4. Cookie and similar tracking technology data

See Section 6 for details on cookies and tracking technologies.

C. Information From Third Parties

We may receive information from:

1. Ecommerce and payment providers (order confirmation, fraud prevention signals)

2. Subscription and customer support platforms

3. Advertising and analytics partners (performance and attribution data)

4. Social media platforms if you interact with our ads or pages

2. HOW WE USE INFORMATION

We use personal information for the following purposes:

To Provide and Operate the Services

1. Process orders, subscriptions, payments, and fulfillment

2. Provide customer support and respond to inquiries

3. Manage accounts and subscriptions

To Improve, Secure, and Maintain Our Business

1. Maintain the safety, security, and integrity of our Site and systems

2. Diagnose technical issues and improve functionality

3. Prevent fraud, abuse, and unauthorized activity

Marketing and Communications (With Your Choices)

1. Send marketing emails if you have opted in or as permitted by law

2. Send SMS messages if you have provided express consent

3. Deliver and measure advertising effectiveness using non‑health personal information only

Legal and Compliance Purposes

1. Comply with applicable laws and regulations

2. Enforce our Terms of Use and policies

3. Protect the rights, property, and safety of the Company and others

3. HOW WE DISCLOSE INFORMATION

A. Service Providers

We share information with vendors that perform services on our behalf, including:

1. Shopify (ecommerce hosting and checkout)

2. Klaviyo (email and SMS communications)

3. Copper CRM (customer relationship management)

4. Richpanel (customer support services)

5. Loop Subscriptions (subscription management)

6. Payment processors, fulfillment providers, analytics and security vendors

Service providers are contractually restricted to using information only to perform services for us.

B. Advertising & Analytics Partners

We may disclose limited non‑health personal information to advertising and analytics partners (such as Google, Bing, and Meta) to measure and deliver ads.

We do not disclose Consumer Health Data to advertising platforms, data brokers, or social networks, and we do not use such data for targeted advertising.

C. Legal, Safety, and Business Transfers

We may disclose information if required by law, legal process, or governmental request, or to protect rights and safety. Information may also be transferred as part of a merger, acquisition, or sale of assets.

4. DATA RETENTION

We retain personal information only as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing Services, maintaining records, complying with legal obligations, and resolving disputes. When information is no longer needed, it is deleted or de‑identified in accordance with applicable law.

5. DATA SECURITY

We implement administrative, technical, and physical safeguards designed to protect personal information. However, no security system is impenetrable, and we cannot guarantee absolute security. If a data incident occurs, we will provide notice as required by applicable law.

6. COOKIES & TRACKING TECHNOLOGIES

We use cookies, pixels, and similar technologies to:

1. Operate and improve the Site

2. Remember preferences

3. Analyze traffic and usage

4. Measure marketing performance

You may manage cookies through browser settings and available Site controls. Some jurisdictions recognize browser‑based opt‑out signals, which we process where legally required.

7. YOUR PRIVACY CHOICES

Email Marketing

You may unsubscribe from marketing emails at any time using the link in the email. Transactional emails are not affected.

SMS Messaging

If you opt in to receive SMS messages, you may opt out at any time by replying STOP. For help, reply HELP. Message frequency varies. Message and data rates may apply. Consent to receive SMS messages is not a condition of purchase.

Targeted Advertising / “Do Not Sell or Share”

We do not sell or share your information with third party marketers or resellers.  Depending on your state of residence, you may have the right to opt out of targeted advertising or certain disclosures of personal information that may be considered a “sale” or “share” under applicable law. We honor valid opt‑out requests and recognized universal opt‑out signals where required.

8. HEALTH, QUIZ, AND COACHING INTAKE INFORMATION (IMPORTANT)

Some information you choose to provide through quizzes, assessments, questionnaires, or coaching intake forms may relate to your health, symptoms, wellness goals, or supplement use (“Consumer Health Data”).

How We Use This Information

We collect Consumer Health Data only with your affirmative consent and use it solely to:

1. Provide educational content, coaching support, or recommendations you request

2. Respond to inquiries and provide customer support

3. Improve our Services

Advertising Restrictions

We do not use Consumer Health Data for targeted advertising.

We do not disclose Consumer Health Data to advertising platforms, social media networks, or data brokers.

Retention

Consumer Health Data is retained only as long as reasonably necessary to fulfill the purpose for which it was collected, after which it is deleted or de‑identified unless a longer retention period is required by law.

9. CHILDREN’S PRIVACY

The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.

10. INTERNATIONAL USERS

If you access the Services from outside the United States, your information may be processed and stored in the United States or other jurisdictions where our service providers operate.

11. YOUR PRIVACY RIGHTS

Depending on your location, you may have rights to access, delete, correct, or obtain a copy of your personal information, and to opt out of certain processing activities. We will not discriminate against you for exercising your rights.

12. CONTACT US / PRIVACY REQUESTS

To submit a privacy request or ask questions:

Email: support@healthygut.com

Mail:

Healthy Gut, LLC

3980 Broadway St, #103‑166

Boulder, CO 80304

United States

Please include “Privacy Request” in the subject line.

13. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. The updated version will be posted with a revised effective date.